Analyzing the Value of Content Marketing for Business-to-Business (B2B)
This e-book presents the most important facts, numbers and trends in content marketing for business-to-business (B2B). It delivers examples of B2B content marketing success stories and provides a guideline for B2B content creation, the integration of content marketing in the overall marketing strategy and the measurement of content marketing success.
The e-book results from a Master of Business Administration dissertation thesis and is available in English only.